Let’s dive in! Why images translate poorly So what should our goal be?Īs a colorist, my aim is always to give the greatest number of viewers the most faithful reproduction possible of the creator’s visual intent. It would be great if we could make every image look identical across every possible device and environment, but, for reasons we’re going to discuss, this is simply not possible. We’ll also touch on best practices when you don’t have access to a proper grading suite, as well as the impact of HDR in this area.īefore we go any further, we need to define our goal. Armed with this, we’ll discuss practical strategies we can employ for more consistent results across various screens and viewing environments. In today’s article, we’re going to tackle this issue head-on, starting with understanding what causes images to translate poorly in the first place. While we lack control over a number of critical factors in the visual experience of our work, there are several other factors we can control, or at least influence. Is it pointless to pretend otherwise? Is there anything we can do to remedy this problem? In those moments, it feels like we’ve got no control over viewers’ experience of our work. Content looks one way in the color suite, and a thousand different ways out in the wild, spanning phones, computers, tablets, TVs, and other screens in every conceivable viewing environment.

At some point, every content creator is confronted with the problem of inconsistent renderings of their images.

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